Leading design from startup to corporate,
from raw vision to production launch.
Operating at the intersection of creative craft and commercial business growth; between high-conversion consumer psychology and structured design systems that empower engineering velocity.
I bridge strategic product roadmaps with hands-on pixel mastery — directing full design lifecycles at MackStroke, shipping AI-assisted applications like At Omni, and optimizing enterprise omnichannel journeys for BSE-listed TradeUNO.
Client Partnerships & Case Studies
Real-world transactional systems, checkout flow overhauls, full-stack AI prototypes, and end-to-end product branding.
How I Approach Every Project
From Concept to Scale
From problem discovery to tokenized design systems and high-converting code—a battle-tested, data-informed UX/UI framework refined across 50+ delivered platforms and 30+ startup advisory engagements.
Discovery & Strategic Framing
Uncovering root user pain points and commercial objectives through qualitative interviews, quantitative drop-off analytics, and competitor heuristic audits before drawing a single wireframe.
Architecture & Frictionless Flows
Structuring intuitive mental models, user task flows, navigation taxonomies, and friction-free checkout/booking funnels that eliminate cognitive drop-offs at critical conversion points.
Design Systems & AI Prototyping
Crafting accessible (WCAG 2.1 AA) responsive interfaces in Figma using tokenized component libraries, augmented with AI-powered Vibe Coding to deploy hyper-realistic interactive prototypes.
Dev Handoff, Testing & Scale
Partnering intimately with engineering for pixel-level design QA, conducting unmoderated usability tests, and monitoring post-launch user analytics to run continuous CRO experiments.
WCAG 2.1 AA Compliant & Tokenized Figma Architecture
-
expertise
-
capability
-
services
-
expertise
-
capability
-
services
Projects Fully Crafted In House
Proprietary platforms and studio ventures conceived, architected, designed, and deployed entirely in-house — bridging founder strategy, design systems, and AI-assisted Vibe Coding.
Why "Vibe Coding" Redefines Product Velocity
Traditional designers hand over flat Figma files, leaving engineers to interpret complex edge cases and animations over weeks. By mastering Vibe Coding (leveraging Claude, Cursor, and Gemini), I don't just mock up ideas—I deliver working, responsive, interactive codebases and production prototypes in record time.
- ✕ Weeks lost in back-and-forth developer handoff meetings.
- ✕ Static mockups hide edge-case transaction failures until QA.
- ✕ Prototypes don't use live data or responsive state machines.
- ✓ Functional, clickable HTML/React apps deployed directly from Figma tokens.
- ✓ Live testing of checkout and payment logic before engineering sprint begins.
- ✓ Full-stack web apps like Atomni.in built and shipped autonomously.
ChatGPT
Qwen
DeepSeek
Google Antigravity
Technical Skills & Tooling
A dual-threat background combining aesthetic UI mastery with deep UX cognitive psychology and agile front-end implementation.
Design & Prototyping
High-fidelity interfaces, interactive micro-animations, and visual design assets.
UX Methodologies & CRO
Eliminating checkout barriers, conducting user research, and optimizing transactions.
UI & Design Systems
Scalable token systems, accessible components, and unified responsive cross-platform styling.
AI Design & Acceleration
Generative visuals, prompt engineering, automated UX research audits, and rapid assets.
ChatGPT Plus
Qwen
DeepSeek
Google Antigravity
Front-End & Vibe Coding
Transforming design visions directly into functioning responsive web applications.
Google Antigravity
Claude
ChatGPT Codex
WordPress
Shopify
Git & GitHub
Leadership & Collaboration
Managing distributed teams, product roadmaps, and cross-functional agile handoffs.
Professional Experience
Track record of leadership across design agencies, venture consulting, pet-tech, health-tech, and sustainable commerce.
Founder & Lead UX/UI Designer
Agency Founder- Founded and scaled a high-agility remote agency delivering UX/UI design, product strategy, and brand identity for clients across e-commerce, health-tech, and fintech.
- Optimized high-intent checkout pipelines and payment instrument selection flows, securing user trust and reducing cart abandonment.
- Architected and tokenized reusable Figma Design Systems, cutting client developer handoff time by 40%.
- Managed end-to-end delivery of 50+ projects on time, leveraging generative AI to decrease asset creation cycles by 55%.
- Applied Vibe Coding methodologies to engineer functional interactive prototypes directly from design mockups.
- Directed full-funnel marketing strategy, creative team leadership, and performance ad campaigns for India's leading BSE-listed fabric e-commerce platform.
- Managed high-scale Meta and Google ad campaigns, accelerating online checkout velocity and store footfall with a 4.2x ROAS and +65% revenue growth.
- Conducted extensive on-ground retail surveys and orchestrated commercial photography shoots and lookbooks for seasonal fabric collections.
Product Design Consultant (Manager)
Venture Consulting- Consulted on product strategy and UX/UI architecture for over 30+ startup clients, aligning consumer product roadmaps with key business objectives.
- Conducted targeted user research, stakeholder interviews, and competitor audits to guide go-to-market launches.
- Leveraged generative AI workflows to automate research synthesis, competitor audits, and client reporting, boosting total consulting output by 70%.
Product Manager & UX Lead
furrvy.com- Spearheaded UX/UI overhaul for web and mobile booking platforms, increasing user engagement and booking success rates by streamlining scheduling-to-payment flow.
- Built a unified Design System that cut ongoing design-to-development cycles by 40%.
- Utilized Figma AI, Claude, and Gemini to rapidly prototype hero variations and interactive marketing blocks.
Product Design Consultant
AgriTech & E-Commerce- Delivered product design consulting for farm-to-kitchen e-commerce MVP, mapping fast checkout and real-time tracking status layouts.
- Designed transaction-focused interface elements that simplified product discovery and recurring deliveries.
- Created packaging systems across 7 distinct product lines, aligning shelf presence with digital brand standards.
Product Designer
upsidehealth.in- Designed conversion-focused packaging, label systems, and digital brand collateral for healthy food product line launch (Sandwich Kalakand, Shrikhand, Millet Muesli).
- Created high-converting landing page prototypes and payment call-to-action sections supporting marketing campaigns.
- Accelerated campaign-ready visual asset generation by 55% using Adobe Firefly and Creative Suite AI.
UX/UI Designer
Green Tech Platform- Designed end-to-end UX/UI layouts for green-tech platform, delivering key wireframes, mock-ups, and interactive prototypes across 4 core client initiatives.
- Translated technical stakeholder requirements into responsive layouts and intuitive user journeys aligned with business goals.
Academic Foundation & Accreditations
Bachelor of Computer Applications (BCA)
Indira Gandhi National Open University (IGNOU)
Comprehensive technical education covering computing systems, application architecture, and programming logic—empowering high-fidelity Vibe Coding and seamless design-engineering execution.
Industry Accreditations
Globally recognized certifications verifying enterprise workflow management and growth funnel proficiency.
Let's Build Something Exceptional Together.
Whether you need a Senior Product Designer to spearhead your next platform launch, optimize your checkout conversion funnels, or deploy rapid Vibe Coded prototypes, I'm ready to collaborate.
